Image source: https://www.audiencebloom.com/wp-content/uploads/2015/04/articleimage1051-Discrepancies-in-Your-NAP.jpg
Get ready for this: local web searches will get 50% of mobile searches in your stores within a single day.
If you havent updated your local SEO strategy to fit with 2017s new regulations and markets, youre going to miss out on major revenue.
Here, were showing you the top 5 worst Local SEO mistakes you need to stop making today.
1. Setting Your Service Area Too Widely
You might think this is ranking you in more towns, but its not. Google may let you set the limits of your business, thats true. However, all that indicates is how far youre willing to travel to meet your customers.
It doesnt do anything to help you rank in smaller towns outside your hyperlocal area.
Instead, focus on improving your SEO strategy to get those people to come to you.
2. Not Claiming Your Google My Business Page
Google My Business is responsible for close to 15% of all of your ranking factors.
If you havent claimed your Google My Business page, youre missing out on whats arguably the most effective way to rise in local rankings. Its even more important than your actual website because your local results come from Google more than from direct hits to your site.
Plus, if you dont claim your page, a competitor could you dont want that.
3. Wasting Time Updating Your Posts on Google Plus
You might think that staying active on Google Plus will help your website to rise in the local rankings but really, youre just losing valuable time and resources.
Unless people are searching for your business by its exact name, then its likely theyre never going to see what youve posted on Google Plus.
In fact, Google no longer even links to your Google Plus page in local results and packs.
So, its really time to stop spending hours on this each week. Focus on a great blog instead.
4. Leaving Outdated Location Info On Your Site
So, you expanded or moved to a bigger and better office. Congratulations. We hope you remembered to indicate a change or addition of an address on your website. Also, did you update it on your Google My Business page?
If not, thats likely the reason why youre not seeing your site showing up as high as youd like in local and national results.
If you dont keep your information consistent across all your websites and blogs, Google takes note of that, too. Always double check to make sure your site information is accurate.
5. Forgetting About Local Reviews
Sometimes, you can get so focused on getting reviews from big names in your industry that you forget about the importance of local reviews.
Theres nothing wrong with asking long-time customers and friends to leave you a good review. You can be sure, your competitors are already doing it.
Your reviews also influence your local ranking factor, so you can see your name earlier in results.
Update Your Local SEO For 2017
Now that you know the top 5 mistakes you have to stop making in 2017, youre ready to dominate the rankings this year.
Avoid this errors, and youll see your businesss website soar to the top of the results.
